Helping brands succeed in Amazon retail and Amazon Advertising since 2015.
Duly is a consultancy, not an agency. We offer flexible engagement terms and work with Advertisers (Brands only) or with Agencies.
We have developed proprietary automation, reporting and analysis tools that are helpful to Brands and to Agencies.
What we offer:
Our methodology is a bit boring. Looking for claims that you’ll achieve rocket-fueled growth? That’s not us. We strive for consistent improvements that compound over time into significant (and predictable) growth.
Amazon Advertising
We architect, implement, maintain and analyze ad campaigns across Sponsored Ads and DSP (through our own DSP account). Because we never take a commission on Ad Spend, our recommendations align with your goals and your actual results.
Amazon Retail
Deep knowledge of amazon retail is required to be successful in Amazon Advertising. A background in CPC advertising isn’t enough. We have a wealth of experience in Vendor Central, Seller Central, FBA, Brand Registry, Seller Fulfilled Prime and more. We’ve helped global brands in diverse categories, from smart home devices, to pet food, to electronic software downloads (ESD) and more.
Amazon Marketing Cloud (AMC)
AMC fills the gaps in Attribution Models and answers questions that otherwise can’t be answered. For example, are my DSP awareness ads really helping drive sales? How much overlap is there across my SP, SB, SD, ST and DSP ad campaigns? How should I adjust my budgets leading up to, during, and after tentpole events?
Automations for Advertising
Bid Optimizations that are ‘multiplier aware’ and are tailored to your specific parameters across ROAS, CVR, Top of Search Impression Share (ToSIS), New-to-Brand, etc. Dayparting from a centralized console (not from amazon’s per-campaign settings). Pre-planned holiday ad campaigns and budgets. And many more.
Insights, Charts and Dashboards
‘Clicks of Shame?’ ROAS for New-to-Brand vs Brand Defense? We show them to you! Covariance of Ad Spend with Retail Sales (not just Ad Sales) by date? Yes, that too. We merge your Retail and Advertising metrics to paint the complete picture. And we give you every single advertising metric, including those you may not even be aware of because they’re API-only!
Engagement Terms
No minimums, markups or commissions on Ad Spend (including DSP). Month-month with 30 days notice of termination. Weekly reporting and analysis (always) and weekly meeting (typically) included. We do require minimum consulting fees of $3000 per month to engage, accompanied by a Statement of Work for deliverables. Client references available.
Our average client engagement lasts 4+ years.
Please contact us to discuss how we may be able to help your Brand or Agency.